Okay, I’ll admit it. I don’t exercise.

I should. I want to. But right now exercise is fitting into my life about as well as an elephant in my sock drawer. Instead I sit a lot, mostly at the computer, writing, writing, writing. (My finger muscles are very toned, thank you.)

Also, I snack. I eat when I am hungry- and quite honestly, I get hungry often. And I eat foods with fat: red meat, full-fat dairy products, butter and cheese.

According to conventional nutrition wisdom, I should be a prime candidate to be overweight… maybe even obese. So why is it that I am not? How many of us know people out there who don’t seem to follow any of the rules and they’re still thin anyway? What gives?

I am thinking about this because I just finished reading Gary Taubes article in Newsweek about HBO’s upcoming documentary “Weight of the Nation.” About a week ago I saw a trailer for the program and was heartened to see this desperately important topic making prime-time… until I realized, like Taubes did, that the experts in it were pushing “the same tired advice.”

“Eat less and exercise” and “fat makes you fat” are mantras that sounds so easy, so simple, that we all feel they must be true. However, they’re not true. As Taubes details in his article, Americans have been following this advice from the health experts for decades now- eating less meat, eating less fat, exercising more- and where has it gotten us? Fatter than ever before. The latest statistics predict 42% of Americans will be obese by 2030.

Not overweight, mind you. Obese. Clearly, there’s something wrong here.

Yesterday I volunteered at a local fundraising event and I was saddened and astounded at what I saw: a significant percentages of attendees were very, very overweight.

Many were encumbered to the point that it becomes hard to move around, hard to walk, hard to find clothing. I imagined the number of health problems that must have been represented at this event and I was deeply saddened. I felt these folks had, in some way, been let down by our health establishment.

I’m imagining the overweight person who, attempting to follow professional advice, cuts out fat, cuts down on red meat, and works out at the gym. And what are they presented with on the way back to the locker room? A juice bar or soda machine. Well, why not a little treat after such a good work-out? After all, it’s not red meat, it’s not fat, and I’ve exercised, (which makes one both thirstier and hungrier, while burning off relatively few calories.) After all, it’s just sugar…

Even if they choose a diet soda, there’s new evidence saying that may be just as bad for weight gain. It’s really no wonder that so many people just give up- they’re being given advice that does not work.

So, we need a new story, a new mantra. Could we replace “Eat Less and Exercise” with “Eat Good Food When You’re Hungry, Don’t Worry Too Much About Exercise, and Above All Just Cut Way Back On Sugar”?

Hmmmm. A little cumbersome.

How about “NO Sugar Sweetened Beverages”? Still a little long. “NO SSBs” is too cryptic (NO South Sea Bananas? NO Special Spaghetti Bowls? What?).

We could try “SODA KILLS!!!” but that’s a tad melodramatic, don’t you think? And anyway, people will say: “Well- ha ha-  I just drank an Adrenaline Attack and I’m, you know… not dead!” They’ll nit-pick us to death until we end up with something like: “SODA Significantly-Contributes-to-the-Resistance-to-Insulin,-Building-Up-of-Arterial-Plaque-and-Cancer-Friendly-Environments-in-Your-Body-Which-Degrades-Your-Quality-of-Life-for-Years-and-Years-Until-it-Eventually KILLS!!!” Try putting that on a bumper sticker.

We could go simple with “Shun Sugar.” That’s kinda catchy- but too general. Maybe we should just swipe a line from the guidelines put forth in David Gillespie’s book Sweet Poison: “Rule Number One: Don’t Drink Sugar.” Hey- I kind of like that.

“Rule Number One: Don’t Drink Sugar.” Why don’t we ditch “eat less and exercise more” in favor of this one? It’s worth a try.

It isn’t the answer to everything, of course, but if we could just follow that one rule, I’m betting we’d be in a whole lot better shape. Literally.